xRelation.base - Backend solution for data relation and campaign management
Description
xRelation.base is the central backend portal for managing customer data, automating processes, and controlling campaigns as well as data flows. The platform enables efficient planning, orchestration, and management of all relevant data, relationships, tables, and interfaces.
Through the modular structure, specific functions can be integrated and activated as needed. This allows xRelation to offer a flexible and scalable solution for data management, process control, and optimization of all data-driven workflows.
xRelation.base - backend - Basic module with additional features integrated:
- xData - Hosting & Steuerung von Adress- und Relation Data Prozessen
(Kundendaten, Händlerdaten, Produktedaten) - transfer
- xCleansing - Management of address corrections, mutations, phonetic checks, automations
- xSecure - Application Security Management
Process Solution
xRelation addresses the challenge of central management, control, and automation data-driven processes, campaigns, and customer management concepts.
Functions
backend control manager relation system and web platform "xOnline ¦ xRelation.web"
- Login access per dealer/seller
- Login Access Importer, Zone Management
- Group functions
- Admin Module
- Login Function
- Template editing
- Control Rights
- User Simulation Control
backend control manager relation system and web platform "xOnline ¦ xRelation.web"
- Lead Addresses
Data Controls - Lead Service Module (xLMT)
Interfaces, Transfer, Assignment
Process Manager, Planner, Scheduling, Monitoring
Data Management, Data Flow, Host
Interest-Product Manager
Relation Lead Interest, Dealer Assignment
- Customer Addresses
Data Controls - Lead Service Module (xLMT)
Interfaces, Transfer, Assignment
Process Manager, Planner, Scheduling, Monitoring
Data Management, Data Flow, Host
Product Manager
Customer Selection, Data Selection
Profile and Demographic Data Selection
Customer Program Campaign Lists, Data Response Form for Dealers
Relation Customer, Product Purchase
- Dealer Management
Dealer Data
Dealer People
Relations - Data Management Module (xData)
Address representation with contact data
Additional information, attributes
Relation information (assignment)
Permission information (xPermission) per channel
Data inputs (API), collection - Data cleansing
Duplicates
Mutations
Reconciliations
Corrections
Enrichment
Automations, recognitions, phonetic checks - Updates street files, ZIP code
- Data selection, selection function
- Data output, output function
- SFTP Data Transfer Manager
- Data Backup (Hosting)
- Campaign Management Service Module
Control Modules
Campaign Planning
xFulfillment - Control of Campaigns, Channels, Frequencies
xContact - Control of Call Processes (Lead Verification, Checking Call)
Action Plan Manager
Document Manager