Information

History – 30 years of pdc

1980Founded in Frankfurt by Manfred Opp, Chairman of the Administrative Board
1980Establishment of services for consulting, innovation management and market research
1982Initial contacts established with companies in the automotive industry
1982Early and consistent technology integration (Clipper, Dbase, C++)
1982Further development of market research and consulting services; establishment of a media agency for the German market
1989Establishment of an office in Switzerland; selection of a site in Wettingen
1989Establishment of services for full-range customer management activities for a major automotive supplier in Switzerland
1990/91Expansion of technology and services with integration of phone and letter shop systems and the acquisition of new clients
1995Establishment of a market research studio in Germany with high-tech systems, simultaneous interpretation/translation, mirrored rooms, depth psychology and group discussions – a unique market research studio modelled on studios in the USA
1996Recruitment of Stefan Isliker as Head of Consulting; expansion of marketing services and development of new client segments: Food, consumer goods and cosmetics
1999Development of customised B2B programmes for Lufthansa, Braun Oral B
2. HJ 1999Extensive plan of action implemented for the Y2K bug in order to protect numerous client applications and interfaces
31.12.1999Smooth transition to the new millennium
2000Integration of Profi Office, expansion of telephone marketing in outbound processes
2001Highly specialised X-Relation control software expanded to become the central CRM controlling system
2001Stefan Isliker becomes CEO
2002Merger of German market research operations with Consultic-Syma – number 1 in Germany
2003/04Continuous growth and new client acquisitions due to extensive and networked CRM expertise in the automotive sector; investments in new media technology: Internet, e-mail and SMS integrated into customer management processes
2006Partnerships established in the areas of packaging, letter shop etc. – corporate consulting services designed to safeguard customer value chains
2006Establishment of the x-online.net web portal as a CRM platform for customer leads and customer management
2008MX-Contact introduced as CRM solution for initial operations, minor applications and connection and integration into existing CRM system landscapes
2009Consolidation of pdc companies into a strong and effective corporate structure
2009Integration of the Komm! agency into the pdc corporate structure
2010CRM goes iPhone: App for iPhone/iPad
09/201030-Year anniversary celebration
2011Expansion of resources, services and infrastructure
1.1.2012Stefan Isliker becomes the majority shareholder and Chairman of the Administrative Board